Facebook’s Ad Targeting Options

All of Facebook's Ad Targeting Options in One Infographic

Written by Jean Fourie on January 24, 2019

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc.

But Facebook has made changes to its targeting capacity last year. Back in August 2018, Facebook removed more than 5,000 of its ad targeting categories due to concerns that they could be applied in discriminatory ways. That’s a lot, that’s a heap of audience identifiers removed. Yet, even without those potentially problematic data points, Facebook still offers a huge array of ways in which to reach just the right people, at just the right time.

Wordstream has compiled a new infographic highlighting all of Facebook’s targeting options that now exist. (Infographic available below)

With more than more than 1 billion daily active users, Facebook offers up mind-blowing ad targeting options you simply won’t find anywhere else. With what seems like endless combinations of demographics, interests, behaviors, and more, you can get as creative as you need to in order reach your target market on Facebook.

Targeting options

Below is a list of all the targeting options in point form. See the Infographic below for a further expanded list…


  • Location
  • Gender
  • Age
  • Language
  • Income
  • Relationship Status
  • Education
  • Work
  • Parents
  • Life Events
  • Politics (U.S)


  • Business & Industry
  • Entertainment
  • Family & Relationships
  • Fitness & Wellness
  • Food & Drink
  • Hobbies & Activities
  • Shopping & Fashion
  • Sports & Outdoors
  • Technology
  • Page Likes


  • Mobile Device User
  • Digital Activities
  • Anniversary
  • Consumer Classification
  • Expats
  • Interested in Upcoming Events
  • Multicultural Affinity
  • Travel
  • Purchase Behavior
  • Soccer


  • Facebook Pages
  • Apps
  • Events


  • People who visited your website
  • Custom Lists of Emails
  • Custom Lists of Phone Numbers
  • Custom Lists of Facebook User-Ids


if you’re not already advertising on Facebook, we have one question for you: Why not? As you can see, with all these killer targeting options, you can reach a local or global audience like never before. Get in touch with us for more information on how we can help you reach your target audience!